Black Friday feels different this year. Is different this year. To put it cleanly, most U.S. small businesses have had a doozy of a time, making this the year-of-years to, please, not “give Christmas to Amazon,” as the saying goes. We’re using our budding voice to spread love and support small businesses.
Our editors scoured the internets for the best in Black Friday beauty deals, aiming primarily for small businesses in the clean beauty space.
Whether we call it by different names—Black Friday, Green Friday, Small Business Saturday, or Cyber Monday—and whether each of these businesses is truly “small,” something we can all be certain of is they aren’t Amazon, and they aren’t Walmart.
Explore. Enjoy. Spread love and support small businesses.
| Alphabeautics is foregoing affiliate commissions and donating to small business clean beauty brands. This article contains no affiliate links or codes and isn’t sponsored.
1. Deluxe Bath Natural Body Treats
Handmade natural soaps: Soap bouquets, body scrubs and and more; small batch, plant-based ingredients.
2. Cleaner Soul
Natural cleaning products: 100% non-toxic lifestyle products that actually work, with zero harmful chemicals. Vegan, baby safe, organic essential oil-infused. Made in Southern California
3. Song of a Sparrow
Soaps and knitted washcloths: All natural, plant-based soaps, free of toxins and artificial ingredients. Handmade in the mountains of Lake Arrowhead, California
4. Body Manual
Natural, premium quality vitamins and supplements: Physician-formulated, third-party tested, gluten and GMO-free.
- 40% off everything, sitewide
Washes, Cleansers & Detergents: Naturally scented, eco-friendly, ethically sourced, made with clean ingredients, safe for babies and pets. Black-owned marketplace that sells 90% black-owned products.
6. TAO Clean
Skincare and oral care that keeps you well.
7. Beauty By Earth
Beauty products that make you look and feel stunning: Organic and natural ingredients, cruelty-free, reef-safe.
- 30% off sitewide
- Sign up for texts for up-to-the-minute ad codes
8. AquaVida Soaps
Organic and natural soaps: No harsh chemicals, SLS-free.
9. Ivy & Zale
Handmade, hand cut, clean and natural goodness: Palm-free, synthetic coloring and fragrance-free soaps.
- Not required
10. Fox + Fern Botanicals
Holistic Plant-Based Skincare: Handcrafted, alcohol-free herbal remedies and therapeutic aromatherapy. Women-owned company.
Clean + conscious hair care for all: clean hair care essentials that nourish your unique hair type + texture.
12. Brown’s Organix
Natural Hair Care & Skin Care: Where good things come naturally.
13. Nuvoni Organic Skin Care
Organic Skin Care Products: Helping people regain their confidence.
14. Nature Only
All Natural Products: Harmonizing nature and science.
15. Beauty Care Naturals
Makeup, oils, lotions, soap, serums, shampoo: Nontoxic, cruelty-free, affordable and accessible clean beauty for all, good for your body and the Earth.
16. Four Elements Herbals
Handmade herbal body products and teas: Fair trade, certified organic, no added preservatives. Woman-owned business.
17. The Sacred Skin Company
Natural and organic skin care: Your skin is sacred… treat it like it. Black- woman-owned business.
18. Tribe Organics
Premium Ayurvedic supplements: Designed for the pace of modern living, 100% natural.
19. Nat Botanicals
Soap, bath and skincare: 100% natural, free of toxins, synthetic fragrances, and artificial colorants. Plant-based and palm-oil free. Handcrafted and sustainably packaged in Lexington, Kentucky.
20. Glamline Boutique
Lipgloss, lashes and accessories: Handmade, vegan, and cruelty free.
21. Wabi-Sabi Botanicals
Botanicals for sensitive and stressed skin: No essential oils, PETA-certified, vegan and cruelty-free.
- 15% off sitewide
- Not required
22. Poetry of the Gods
Botanical aromatics and skincare goods: Indigenous, woman-owned company. Maker of “The one and only aluminum-free, mess-free, clay-free, baking soda-free, phthalate-free, paraben-free, fragrance-free, stain-free, filler-free, GMO-free, cruelty-free, vegan, natural deodorant.”
23. Primal Life Organics
Natural skin and body care: Clean and fresh dental care, natural healthy skin and body care created by a Registered Nurse.
24. Full of Life Naturals
Herbal Shampoo & Leave-in Conditioner: All products handmade with love and care.
25. Seedbloom Wellness & Skincare
Handmade Natural, Essential Oils: Nontoxic and organic essential oil blends for ailments and skincare. Made in L.A. Female owned. Changing lives one blend at a time.
Alphabeautics typically does extensive reviews, ingredient research and comparisons before recommending products. Our stress in this article was the support of small clean beauty brands. We relied on statements of the respective companies, which we believe to be true, however, can’t be held liable for inaccuracies. The information is offered faithfully as-is with no guarantees.