Alphabeautics™ is a consumer-centric resource that aims to provide information for educated and empowered decisions. We believe data has to be translated into information for it to be valuable.

We Believe the Data is the Data

Brilliant marketing folk have you falling in love. But not all recommendations hold water.

We Believe Science Over Soundbites

Sometimes the fine print needs to be placed front and center.

We’ve Pledged Allegiance to Consumers

We’re parents and people just like you. If we wouldn’t do it or use it, we won’t ask you too, either.

We Dive Deep. And Strive to go Straight to Sources.

Information breeds action and habits. Some habits are worth breaking. With nothing to sell, we won’t crush you to buy. We speak our minds, saying what we feel needs to be said.

We Collect Data. Very little of it is from Our Visitors.

This site uses cookies to enhance user experience and analyze aggregate performance and traffic.

Our Voice Isn’t Up for Auction

Unless it’s clearly marked an advertisement, it isn’t one. Those accolades were earned, never bought. That said, Alphabeautics is entirely reader-supported. We independently select and write on things we love and think you will too. We have affiliate partnerships and will get a small percentage of revenue from your purchase at no cost to you, and only if you make that purchase after following a link on this site before a “cookie” goes stale. Some cookies last 24 hours, most last 30 days, very few last 365 days. We don’t bake or hold those cookies, the companies to which we occasionally send you to control all that. As an Amazon Associate we earn from qualifying purchases.

Alphabeautics™ | Choose Wisely™