Alphabeautics™ is a consumer-centric resource that aims to provide education for empowered personal decisions. We believe mere data has to be translated into actionable information for it to be of any value.
We Believe ‘the Data is the Data’
Brilliant marketing folk have you falling in love. But not all recommendations hold water.
We Believe Science Over Soundbites
Sometimes the fine print needs to be placed front and center.
We’ve Pledged Allegiance to Consumers
We’re parents and people just like you. If we wouldn’t do it or use it, we won’t suggest that you do, either.
We Dive Deep. And Strive to go Straight to Sources.
Information breeds action and habits. Some habits are worth breaking. With nothing to sell, we won’t crush you to buy. We speak our minds, saying what we feel needs to be said.
We Collect Data. Very Little of it is from Our Visitors.
We Privately Contact Before we Publicly Criticize
If criticism appears to serve a valid public interest, we reach out first to the person, group, or product manufacturer in question well in advance of publishing completed articles, to provide them an opportunity to respond to our questions, or weigh in with their data. If we subsequently receive a response or more information, we will update articles to reflect that fact.
Accuracy is Our Highest Priority
Alphabeautics works diligently and honestly to ensure the accuracy, thoroughness, and fairness of our content. We correct errors immediately upon being made aware of them.
Our Voice Isn’t Up for Auction
Unless it’s clearly marked an advertisement, it isn’t one. The accolades were earned, never bought. That said, Alphabeautics is entirely reader-supported. We independently select and write on things we love and think you will too. We have affiliate partnerships and will get a small percentage of revenue from your purchase at no cost to you, and only if you make that purchase after following a link on this site before a “cookie” goes stale. Some cookies last 24 hours, most last 30 days, very few last 365 days. We don’t bake or hold those cookies, the companies to which we occasionally send you to control all that. As an Amazon Associate we earn from qualifying purchases.